Solving 5 common Social Media Marketing challenges.

Connect to humanise your brand & build real relationships

How to fix this; be helpful, ask questions, offer to help with the problem or offer insights.

• Drop in organic reach and look for a method that works to reach your target audience.

How to fix this. Use target ads that highly resonate with audience using paid social media ads

• Consistency on good content that is original and creative can be a challenge to overcome for a social media marketer.

How to fix this. Have days where you showcase behind the scenes video clips or a chance to interview a happy customer.

• Posting too much content on social media for brands makes you struggle to show value to your audience or users.

How to fix this; posting great content and not more content.

• There has never been a better time to create visual content for your brand and it’s more likely to be shared 40x more on social media.

How to fix this: create native videos and avoid using overused free stock features. If possible pay for online stock photos.

Digital Marketer, Kerry, is on a mission to help entrepreneurs and (small) businesses grow.