What Will Online (Digital) Marketing Industry Be Like In The Next 10 Years?
The common types of online marketing are:
Event marketing
Interruption marketing
Outbound marketing
Email marketing
Social media marketing
Content marketing
Internet marketing.
My question to you would be, is your brand ready for the future of digital marketing?
With the predictions that we foresee, is your marketing strategy able to prevail against?
Truth of the matter is online marketing is always evolving and we need to adapt to the change in order to stay relevant.
Let’s make some forecasts on what online marketing will look like in the next 10 years.
Despite how the technology changes, there are some foundations that still remain.
Content Becoming More Interactive.
Helping consumers feel more connected to the company by leveraging cutting edge technology, offer people experience and educate the buyer.
Content types such as:
- augmented reality,
- 360 degrees videos
- Polls and quizzes.
Personalization.
Communication will be more frequent in product design because of personalization of a product.
And the good news is that emails as well have not been left out when it comes to personalization. Email marketing still is and continues being the biggest mode of communication.
Voice Search Content.
We have seen a rise in a verbal interaction with smart devices. Think about it, people like to talk and as a means of interaction machines are finally catching up. By creating content and marketing themselves online, it will be a major influence on brands in the foreseeable future.
Best of all start optimizing your content for voice search.
AI Technology and Automation.
More important than ever before the human form of marketing is still essential. Turns out the methodology of using machines is not to replace people but to enhance the marketing efforts.
The introduction of chat box will learn more about the customer and collect data insights which in the long run will improve service and experience. Turns out brand can focus more on strategy and marketing. In case you might be asking your self technology is to help by mitigating with some of the endless work.
Video Content.
Live video is great when you want to grab attention from viewers. People are turned on by interacting more with what they are viewing on their mobile smart phones devices.
People like to watch videos and written content is being taken over by video content. For marketers this is a game changer, because there is a paradigm shift to change the way we process information to appeal to the target audience.
Videos are being watched more than ever before. Learning about brands and what they have to offer. on the other hand Brands and consumers have these to say about it:
- Consumers will share a brand’s video.
- Watching a video clip gives them more confidence in purchasing power.
- Brands have confessed to getting more sales in making videos and putting them online.
Social Media.
The kind of content to be used has to keep evolving because the online consumption is regularly changing.
Simply put research has shown that people will engage with video other than having to read content.
If your product is relevant, viewers are more likely to share on the platforms to their friends or connections.
As a modern marketer, keep in mind that you regularly need to reconstruct your digital marketing plan.
Bottom line.
Things are moving fast in the digital world and it is no time for business to remain where it is.
Digital Online marketing has to come up with new and exciting ways to make consumers connect with their brand.
Making the customer journey exciting and engage them for long term relationships. In my own experience people do business with people.
